How to Boost Your Online Reputation using LinkedIn

LinkedIn is THE online network of choice for business professionals.  If you are looking for a new position you need to be on LinkedIn.  If you are looking to raise the profile of your business, you need to be on LinkedIn.  If you want to be found on Google, you need to be on LinkedIn.  If you are not looking for a new position but like the idea of being headhunted, you need to be on LinkedIn.  If you want more sales, well you get the idea, and the list goes on. So once you have a LinkedIn profile, how can you really boost your credibility to massive effect? This weeks blog will give you some hot tips to help you:

- Network More Effectively

- Build a Solid Online Reputation

- Raise the Visibility of your Company 

- Help you Secure a new Job

- Find the People you Need 

- Make more Sales

Tip Number 1 - The Importance of a Complete Profile

When we network on a face to face basis, you have the opportunity to build rapport, establish common ground and make a good impression on the person you are meeting for the first time.  However, when you network online, other people will judge you on your online profile and how you come across before deciding to connect with you.  If you put your name into Google to check out your online reputation, the most likely number one link will be your LinkedIn profile.  

It is so important to ensure that you have a 100% complete profile, including a professional photograph.  Your profile should OOOOZE credibility.  It is much more than an online CV, although your work background will be listed.  The summary is what counts.  Really go for it and highlight all the reasons why someone should hire you, work with you, give you business or connect with you.  Remember your online reputation is at stake here, put lots of thought into what you say and how you say it in the summary.

Tip Number 2 - Recommendations

Again credibility points start to rack up if you have strong recommendations.  It is very easy to get a colleague or a friend to say how lovely you are but it is much more credible if a client has written a glowing testimonial about your account management skills, or your sales ability or your customer service.  Recommendations from Managers or Directors in companies you have worked in previously will also boost your credibility.  You can choose which recommendations you show/hide in your profile so you are in control of which ones appear to any profile visitors.  

A minimum 10 recommendations would give you a good basis for any LinkedIn profile.  If you do a few different roles both in and outside of work then you may have a selection from the various areas of your professional life.  This is a fantastic way to build your online reputation, and every time you receive a recommendation your network will see that in your home feed.  

Tip Number 3 - Your Connections 

You can check out your Network Statistics on LinkedIn, by going to the Contacts tab.  This will tell you how many people are in your network, but most importantly how many people in total this connects you to in total indirectly.  At the time of writing this blog, I am connected to 2370 people as 1st connections.  You can view my profile here.  This gives me access to a total network of 12.4 million LinkedIn Profiles.  So why might that be important?  

Every time I search LinkedIn for a specific keyword, I am searching 12.4 million connections.  The chances are that I am going to find who I am looking for with that kind of a network.  From a business development point of view, I can put in a search term and I know that thousands of profiles will come up of people in my target market.  From a candidate perspective, if I am looking for an Inside Sales Specialist with the keyword German, the chances are that I am going to be able to find the right person for my client.  

Simply put, the more connections you have, the more credible you look and the more people want to connect with you because you know a lot of people.  Groups can be a great way to boost your connections.  Keyword searches will help you to connect with people and LinkedIn has a great tool called "People you may Know" under "Add Connections".  This is a list of people who you have mutual connections, and gives you the chance to invite people who you probably know or know of. 

Tip Number 4 - Your Status Updates

Your status updates should be content driven, with frequent updates to keep you visible, whilst providing useful articles which benefit your network.  The updates should always be about adding value to your network, the more interesting your updates are the more frequently your profile will be seen and visited by others.  If you are the "go-to" person for all the latest news about High-tech or Green Energy or the Automotive industry you are raising your profile and online reputation as someone in the know about this topic.  You can easily find articles to share on the LinkedIn Today tab.  Sharing interesting news or topics is a one-click exercise and very easy to do.    

If you are constantly making your updates all about you, or your business you will be constantly seen as selling and that is not going to do your online reputation any favours.  Be useful, be interesting, be creative and be credible.  If you are regularly providing your target market with helpful tips and useful articles you will be raising the bar and making a difference to those people in your network and it will be notices.  I recommend that you update your status at least three times per day to gain the most exposure and to keep visible.  You can also link your LinkedIn account to Twitter so that you can spread your message further to a different audience.

Tip Number 5 - Your Skills & Keywords

This is so important if you want to be found.  LinkedIn is keyword searchable like any search engine, and it is really important that you include the keywords that others might type in to find you.  This applies whether you are a job-seeker, salesperson or a business owner.  Ensure that you use the Skills section to add specific skills that you have as a list, because people like me in the recruitment industry will use this to find you and offer you fantastic job opportunities.  From a business owner perspective, your potential clients may just be using LinkedIn to find your type of product or service.

A great way to generate ideas is to run a search for your type of business or industry keywords and see who comes up on page one.  These are the people who are competing with you for the same job or same type of business who are ahead of the game, with profiles who help them get found.  I recently sat down with a business owner who specialises in Occupational Health & Safety and First Aid courses. When we searched for this in LinkedIn, all of his competitors came up and he was on page three.  A quick change to the Skills and Keywords now sees him competing on Page 1 in LinkedIn searches and this will make a difference to his business.  

There are many other ways to raise your credibility and build a solid online reputation so there will be more to come in the next blog entry. For now, enjoy updating your LinkedIn profile and I hope that you have found these tips useful.

9,500 Recruitment Firms in UK...make that 9,501!

Last week I attended the NRF (National Recruitment Federation) conference in Dublin, where guest speaker Ann Swain, CEO of APSCo reported on the global trends in the recruitment industry and the overall state of the recruitment market.  A highly impressive speaker, engaging and very knowledgeable.  

Ann talked about key markets, and new "hot to trot" locations where recruitment is a growth sector.  Her advice was not to set up in the UK.  So what are we doing this week... setting up in the UK.  According to Ann, there are 9,500 recruitment companies in the UK, now with the addition of Expect Talent UK Ltd. make that 9,501...

Before you think we have completely lost the plot, Ann also added, "don't set up in the UK unless you are following a client".  So we are setting up our business in Edinburgh as a result of a 4 year client relationship in Ireland.  This is a very exciting growth phase for Expect Talent and we are delighted that we can start up in the UK with such a high profile recruitment project, which will help us launch our business in the UK in 2011.  

The last 3 weeks have been spent planning with a very short lead time before we go live,  as a key partner for a high-volume recruitment project for a customer service centre which will create 900 jobs in city centre Edinburgh.  Our highly talented team have gone into action to make it all happen, and our networks in Scotland (thanks to BNI) have meant that finding local contacts has been easy. 

My advice for any business looking to start in the UK.  Plan, plan and plan again, whilst  leveraging every key contact you have to help you.  Where possible, help others and give opportunities to local businesses who in turn will help you back.  Hire the best talent to represent you and always have a Plan B, C and D.  I write this blog on a ferry on the way to Scotland.  Ash Clouds won't get in the way of making this happen, so we had a Plan B, go by boat! 

There is no better time to look outside of your local market, wherever you are reading this from.  Small businesses in 2011 should be focused on delivering exceptional customer service, as well as doing things in a unique and engaging way which adds value to the client.  Its all about activity levels, regardless of your industry.  If you triple your activity levels, you will triple your results, and then some!  Far too many people focus on all the negativity, but when you focus on success and positivity you attract more of the same.

I look forward to bringing a new and innovative approach to the UK recruitment market, as we continue to change the way the world does recruitment. I would like to thank everyone who has helped us along the way so far in the UK, and to my team, you are all amazing and I could not drive this business on without you.  UK here we come... Expect Talent UK Ltd. is born!

Leveraging Your International Networks in Recruitment

I have just returned from an international BNI conference, where 300 business owners from around the globe came together over 3 days to share ideas, be motivated by great speakers connecting with colleagues across the world, which inspired todays topic.  

In the recruitment industry, our networks are becoming more and more important, both online and offline.  Over 60% of my time as Managing Director is now spent on networking, client meetings and building relationships with referral partners who recommend us to companies and candidates.  The great part about the international aspect of my role is that now, many of these conversations are happening on an international level, as we explore new markets, new opportunities and international relationships.  Global webinars, Skype, International Power Teams and regular Speaking and Training opportunities outside of Ireland is opening up a whole new world of connections and networks for our own recruitment business. It is easier than ever to do business on a global scale.  

Clients often wonder how we can source candidates from across Europe when they have been trying to do it themselves for weeks and yet we still manage to tap into untapped talent pools, reaching further into European candidates markets due to the way in which we leverage our international networks. For example, this morning we cemented a relationship with a French recruitment company with the same ethics and approach to the recruitment industry as ourselves.  This relationship was established at the BNI Directors conference and will be an ongoing and long term arrangement which will help us to tap into new French speaking talent across all industries.  We have this type of partnership in place across many European countries and can delight our clients by filling roles that no-one else can.  That is really leveraging international networks.

This week I will be delivering an in-house training to our team of recruiters here in Expect Talent on how to leverage our online international networks, focused on LinkedIn and Facebook as well as Twitter and Ecademy.  As I am sure those of you reading will agree are all great resources for sourcing candidates.  If you combine the networks of all of your colleagues and employees as well as friends and family, how many thousands of people do you know as a company?  I am a huge fan of LinkedIn as many of you reading this will know, and right now I have access to over 10 million people through my connections, just by building up my international networks.  Add to that the connections of my staff and referral partners and the opportunities are endless.

The top tips below will help you to leverage your international networks in recruitment,or any other industry for that matter! This week my tips are solely focused on Linked In (more to come on all other social media in future blogs).

TOP TIPS FOR LINKED IN 

• Join your max. allocation of 50 Groups in LinkedIn, for your industry
• Connect with people through Groups, no email address needed 
• Use advanced search features: Search for your target market/candidates
• Learn about "Boolean Strings" for keyword searching (ask me!)
• Become active in discussions - carve a niche as an expert in your field
• Sign up to free webinars to educate yourself about LinkedIn
• Go to as many international conferences as you can and connect
• Update your status daily - become visible to your connections
• Credibility and Reputation online are critical 
• Make sure your profile is 100% complete including photo
• Ask for recommendations and try to have at least 10 on your profile 
• Ensure that you are not selling but providing compelling content

For ideas: You can view my LinkedIn profile here  

How to spend less time and achieve more on Social Media?

I highly recommend that you use the LinkedIn App which is available on all smartphones.  You can connect, invite, read news, post updates and see what is happening in your network whilst on the move.  I check in when I have a spare few minutes on the move. All of the other social media tools have Apps too.  Much quicker to use and free to download.

I also recommend tools such as Hootsuite to bring all social media updates into one place, this can include Facebook Personal, Facebook Fan Page, RSS Feeds, LinkedIn, Blogs, Twitter and you only have to post one update and you can send it out to all or some of your social networks without having to constantly log in and out of all the different websites.  

Leveraging your international networks in recruitment is absolutely paramount, online and social media is the future of recruitment and regardless of whether you are an in-house recruiter, hiring manager, CEO, HR manager or Recruitment Consultant in an agency, now is the time to invest in your future success and learn how to make your international networks work for you.

Tips for Selecting the Right Recruitment Partner

How can you be sure you are working with the right company when it comes to selecting a recruitment partner?  The answer to this question lies in the way in which you qualify and screen the agency to find out how they operate, and how they will add value to your business.  

Expect Talent is a proud member of the NRF, which is a voluntary organisation set up to establish/maintain standards & codes of practice for the Recruitment Industry.  Representing recruitment agencies throughout Ireland, NRF Members communicate their commitment to providing quality service by agreeing to abide by a strict Code of Conduct.   Some key important elements of the NRF Code of Conduct include:

• The agency must have an up to date recruitment agency licence (issued annually) 
• Candidates must be handled with respect, integrity and privacy at all times
• Candidates submitted to clients, must first be interviewed (phone or face-to-face)
• Candidates must be told which clients they have been submitted to
• Full candidate permission sought before submission
• References must not be sought without an applicant's consent
• Absolutely no poaching of placed staff
• Only real jobs should be advertised 

A Membership Ethics Committee ensures that this Code of Conduct is adhered to, so always check that the agency you are considering working with is a member of a professional recruitment body such as the NRF (depending on which location you are reading this).  There are currently 159 agencies who are members of the NRF in Ireland, however there are hundreds more listed in business directories, so make sure you are working with an agency who adheres to the NRF Code of Conduct, where you can be sure the ethics of that agency are in line with what you would expect.  The list above sounds standard to the outsider, but there are many companies out there who don't even do the basics well.

Here is a list of questions you should ask recruitment agencies when meeting with them to decide whether or not to work with them?

1.  Are you a member of the NRF? (or equivalent for your location)

2.  Describe in detail your selection process. (look for a lengthy, structured process)

3.  What checks will be done before submission?  (look for references and full interviews)

4.  What else will you send other than a CV? (look for detailed information)

5.  How many CV's will I receive? (look for quality and not quantity) 

6.  Can you provide written or verbal references from clients you have worked with?

7.  What experience do you have in recruiting for this sector/industry? (look for expertise)

8.  How are recruitment team incentivised? (look for NO commission or low commission)

9.  Where do you source candidates from?  What sourcing methods do you use?

10.When can I expect to see CV's from you? (those who give you short lead times, beware)

Ask to see material to back their answers up, look for a copy of their interview questions, internal processes and forms used throughout the process.  Do your homework, and speak to peers in other companies.  Usually those who are recommended or referred top the list.

I had an interesting call from a new client last week.  An ex-colleague who I worked with 10 years ago, gave me a senior role to work on for his company in the Middle East, and prior to speaking to me, he had spoken to another agency.  The other agency had promised him 20 CV's in an hour!!  What??  Yet another example of the industry being totally commission driven with no consideration for the client. I was amazed at how someone could do this, but it unfortunately happens all the time.  No wonder this industry has a bad reputation.   

We would much rather take 5 working days to interview, select and write up a detailed profile a maximum of 3 of the best candidates in the market, where all 3 are considered strong enough for interview, rather than waste a clients time filling their inbox with irrelevant CV's.  As a result, that client gave us exclusivity on their position and 1 week later is about to receive a small handful of the best talent in the market for their role.

When you have a vacancy for a recruitment agency to work on, make sure that you really drill them on their internal processes, their approach, their experience and philosophy to recruitment.  Contrary to popular belief giving the job to 20 agencies is NOT going to get you the perfect candidate.  You would be much better to select 1 or 2 key recruitment partners based on the above criteria and build a really strong relationship with them so that they get it right every time.  With some of our clients, they just know that when a detailed interview profile and CV hits their inbox from Expect Talent that it will always be good enough for the hiring manager to move to interview.  Establishing that level of trust with your agency is vital.  If you would like help in this area, please contact me and to the NRF, thank you for everything that you do for our industry standards.

Ramp-up Rathling - High Volume Talent Strategies

Ramp-up recruitment is a niche sector and not for the feint-hearted! I am not talking ten or twenty roles at a time, I am talking hundreds!  This weeks blog has been written to help those companies out there who have seasonal requirements and regularly have to ramp-up their headcount to cope with demand, such as increased call volumes, or winning new contracts meaning a spike in the level of staffing required to deliver for customers.

Expect Talent has become a leading expert in the field of 'Ramp-Up Recruitment' having recently completed a project for a global online retailer in the lead up to Christmas. Over 380 staff were recruited in 12 weeks across 3 languages, and this is a client who has retained us for the last 3 years in a row.  Another project we recently worked on for Bentley Systems in Dublin, saw us ramp-up a brand new Shared Services Centre from 0-130 permanent staff across 14 languages and 8 disciplines.

My top tips for companies looking to increase headcount and ramp-up staffing levels: 

Tip 1 - Know where to locate a high volume of candidates, know your market and the type of candidates you are looking to recruit.  If you have a clear idea of what your target pool of candidates looks like and where to find them, you can generate a strong pipeline of potential recruits.  This applies whether it is for permanent or contract roles.  High-volume recruitment is about just that!  Having a high-volume of people to select from in the first place.  Once you have the volume you can start to select who would be best to hire.  You can use jobsites, social media, forums, your networks, recruitment partners and staff referrals to name a few.

Tip 2 - Have a solid back-office system and internal processes to manage the very high volume of applications that you will receive.  Ramp-up recruitment can be draining on resources, so if you plan to manage a high-volume project internally you need to make sure that you have a full team in place.  They will manage administration, handle applications, responses to candidates, interview/assessment process.  Expect a significant amount of workload and plan for it.  Applications per vacancy are much higher in the current climate and your company reputation is critical in managing future hires.  You don't want to become "the company that never gets back to people".  This can impact on your ability to become an employer of choice and this kind of word of mouth can affect future application levels.

Tip 3 - Have a solid screening process from the outset.  One of the ways to minimise workload is to ask candidates to jump through some hoops before you will consider them, that way you know who is REALLY interested in the job! We use a 2 page application form which over 50% of people never go on to complete.  That saves our team lots of time by only working with those people who are serious about the opportunity.  If the candidate cannot be bothered to complete a 2 page application form then it is a great indication of their work ethic. 

Tip 4 - Assessment Centres can be a fantastic way to determine the best candidates for the position.  When we hired our 380+ candidates in 2010, every single one of them went through a 2 hour+ Assessment Centre and interview process, in fact not only did these people go through the Assessment but the other 600 or so that did not make it through also went through the same process.  Managing this volume of Assessments is time-consuming but essential.  The quality of the candidates hired regardless of how many you are employing is of course paramount.  Having a robust Assessment Centre where candidates can come along, learn about the role and company and then take verbal and written tests to demonstrate their skills is vital.  We usually work with the client's existing format or can design and tailor-make assessment centres for our clients needs.

Tip 5 - Communication with all candidates throughout the project.  Regardless of the stage of their application is vital to maintaining a great reputation in the market.  Even if unsuccessful, it is important to ensure that all candidates are contacted with their feedback as to whether or not they are successful in the position.  Those that you hire will of course be delighted and the onboarding process through to the end of their training period must be handled in the correct way, however those who need to be rejected should also be treated with care.  This goes back to having a great system and great processes internally but can often get lost in the busy hiring period.

As I said at the start, ramp-up recruitment is not for the feint-hearted! It takes patience, expertise, a great project team and access to high numbers of candidates in the first place.  There are very few agencies who specialise in this niche part of the recruitment sector so I hope this blog has given you some insight as to what is involved in hiring quality people in high volumes.  I am starting to get myself the name "Ramp-Up Rathling" which is sticking with those who know me! I am more than happy to help advise and answer questions on this topic, even if you are not in a position to call in the experts.  Please post your comments below.

Having a Brilliant Team - Hiring Strategies

When I asked my team for ideas on a topic for this week's blog, they suggested I write about our fantastic team!!  Brilliant, what a great idea.  So I started to think about what makes them so brilliant at what they do, and how could the way that we develop our own in-house staff help others who might be reading this. 

1.  Hiring from outside of your Industry

Very often clients ask us to find them candidates with a number of years experience in their industry. However, this is not always the best route to finding the best talent.  All of my recruitment team have previously NEVER worked in recruitment.  Why? As you will know by now, the way we look at the whole industry and work with customers is so different from all other agencies that it would take far too much time to untrain bad habits, and the fact that we do not incentivise our recruitment team with commission does not suit or appeal to people who have already worked in the industry. 

I always look to hire people with a passion for excellence, a high level of customer service and strong account management skills.  Attention to detail and strong multi-tasking and organisational skills are critical.  Attitude, Attitude, Attitude.  Do you need to have industry experience to become an expert recruiter?  With the right training, environment and support of course not.  The same applies to many industries, companies are often missing out on great talent by only sticking to people with their own industry background.  So next time you go to hire, think outside the box.

2.  Win Happy

I heard the theme for 2011 of great Cork PR company this week, it's "Win Happy!", its not just about the revenue its about the happiness and fun factor of the team too.  The happiness factor and the motivation levels of any team are closely linked to productivity.  We have a staff happiness survey each quarter, and we measure our teams happiness factor.  This for me is what makes our team so brilliant, we have fun regardless of how busy we are, its great to be around happy and motivated people who love what they do.

3.  Commitment & Dedication

Over the 5 years we have built up a great team of Talent Managers and Administrators, their commitment to us as a business and their dedication to our candidates and clients is second to none. Without the team we would not be anywhere near as successful and for that I am extremely grateful.  The "above and beyond" mentality of every one in the team, means that we can deliver great results and be very flexible to clients demands.  This attitude is so important to any company and contributes hugely to the business. 

4.  Development Opportunities

A lack of opportunity for progression is often the reason people leave a company, so the development of my team is critical, giving them opportunities to learn, to upskill and to develop on a personal and professional level is vital to retaining the great talent that we have.  I want to help them all achieve their goals in life, and if the business can make that happen then all the better. 

5.  Celebrating Success, Reward & Recognition

Each member of our team has a "Success Diary", they record their successes no matter how big or small and the first item in our team meeting agenda is each person sharing one success from the previous week.  By focusing on the positive, we attract more great successes, and this keeps everyones mindset in a good place.  We recognise and reward in ways other than commission, surprise vouchers, team nights out, our famous "Friday Club" - team lunch on the house every week, and social time together outside of work.  Celebration of Success and feeling part of something special is what helps to make a brilliant team.

So this is my opportunity to recognise and thank all of my amazing team members - Julia, Margaret, Chris, Jackie, Pablo, Mairead, Caitriona, Lucy, Una, thank you for everything that you do, this business would be nowhere without your hard work, commitment, dedication and great talents. 

How do you develop your team and would you ever consider hiring people with no experience in your industry?

Networking, Social Media & Recruitment

This morning I was interviewed for a national newspaper in Ireland, in relation to Expect Talent and our incredible 2010, a very positive piece of PR thanks to Anne Kiely & Associates.  One of the questions I have been asked to comment on is "How important has networking and relationship building been in your business, and do you think it is important for a recruitment company?".

Whether you are a jobseeker, business owner or hiring manager reading this, my answer has to be that it is CRITICAL.  Your network of contacts should be one of the best sources of help, support and referrals and is absolutely key to your success.  My own business has grown through effective networking, relationship building and word of mouth, through involvement in organisations like BNI.  I learnt how build relationships and grow my network by educating and upskilling myself on referral marketing.  I have always applied "Givers Gain" to all apsects of life and work, which is the key philosophy of BNI.  By helping others to grow their business and giving something back to other people whether it be a referral, testimonial, advice or support is one of the best ways to grow your business and increase your visibility and credibility which leads to more business.

The depth and breadth of your connections in your personal and business life will always play a major role in the development of your career and your business.  Any recruitment business owner who is not upskilling themselves and their recruitment team on networking both face to face and online will find it increasingly difficult to grow their client and candidate base.  Why cold-call when you can learn how to effectively grow a business through relationships and word of mouth?  It still amazes me how many companies are cold-calling rather than really getting to know the people around them who can help.  If you want to learn how to leverage your contacts then I recommend reading "Life, Business and Speedboats" written by my good friend Iain Whyte.

I was also asked the question in my interview - "How has the recruitment sector evolved in the last 18 months?".  The importance of social media and online networking has meant a huge shift in the way that companies now hire and source great talent for their business.  For example, over 95% of companies now use LinkedIn for recruitment.  If you want to learn more amazing stats on social media  and its impact on the recruitment sector,  just take a look at this video from Socionomics. 

Most internal recruiters for large organisations are now trained on how to find great talent through online networking, recruiters in agencies are using these social media tools for recruitment all the time.  If you are looking for a new job then make sure your profile can be found on LinkedIn, and make sure that your Facebook page is professional and represents you well, you never know who might be looking at it.  In 2010 over 60% of our permanent placements were candidates who we found through LinkedIn.   

More than ever, networking and social media play a massive part in the world of recruitment and job-seeking.   I would love to hear how networking and social media has helped you as a job-seeker, hiring manager or business owner.  So why not take action today, and make social media or networking part of your 2011 recruitment or job-seeking strategy. 

Where does top talent hide in a recession?

It's a great question, and one which many employers are currently asking.  The best talent is rarely out of work , and is almost always not proactively looking for a job, so how can you tap into the best talent for your business?  This video gives great insights and tips for sourcing top talent:

Key points from the video are summarised below:

1.  Your Own Staff
Never overlook your internal team, grow your talent inhouse and promote from within where possible.  Leverage the networks of your teams and colleagues you work with, as they may know someone you could hire that would be perfect for your business.

2.  Become well Connected and Actively Network
Top candidates will not usually be actively looking for work, and will almost always be fully employed, even in a recession.  Making use of online networks, industry related events and your own contacts to seek out the best talent, this is always a great strategy.

3.  Be Proactive
Recruitment shouldn't be a last minute thought when a vacancy arises, develop relationships within your industry and become an Employer of Choice, build your talent pool all the time so that you can leverage a strong network when the need arises to hire.  Offer internships and get to know the local graduate careers officers for young talent in your profession.  Always seek out potential hires before the need arises.  Recruitment can take time; securing the best talent and quickly can save you a lot of money and time.

4.  Work with a professional only when you need it
Make time to brief your recruitment partner well and take ownership of the process.  Identify exactly what you are looking for and hold the recrutiment company accountable for quality and retention.  An outside perspective, and an expert in seeking out the top talent in your industry is often important, especially for business critical positions.  It is vital to work with a partner that will understand your business, your teams and your company culture, often the cultural fit is most important, then skills, capabilities and experience follow. 

Top talent is out there - FACT! However, finding the right people, attracting them to your business and keeping them is all about having a strategy for recruitment and retention of the best your industry has to offer.