How to Become An Employer of Choice & Attract the Best Talent

Top talent is hard to find. Fact.  Despite the increasing number of people out there who are looking for work, attracting the best people is increasingly more difficult.  Those who are in employment are reluctant to make a move in the current climate, so being able to find, attract and engage passive candidates (those who are working and not actively looking) is more and more important.  There are some key factors to consider when you are searching for top talent, especially if you want to become an 'Employer of Choice'.



Have a Clear Message About What you Offer

You only have a short window to impress a potential candidate, so think about "What's in it for Them" when you are approaching potential candidates.  Most of the time a candidate will consider the opportunity with you based on a few criteria such as Salary, Location, Title and Company.  It's up to you to get beyond these basic facts and convey "Why You?".  This is vital with passive candidates, standing out from the crowd makes all the difference.  

Use Your Existing Networks for Referrals
Your existing employees will all have fantastic networks, so having a strong candidate referral scheme will help to engage your staff in actively work on your behalf to find new employees.  They will all be very active on Facebook, LinkedIn and other social media so this should always be the first place to look.  Uncovering great talent can be made easier by working with your internal employees.

Protect Your Reputation 

If you are recruiting, then ensure that you go back to every candidate who applies to work with you, leaving a good impression on them about your company, regardless of whether or not they secured the position.  Companies who leave it days and days to get get back to people, even candidates they want to hire, are always going to lose out on the best talent.   We see it on a daily basis, and always encourage our clients to get back to us quickly on great candidates so that they don't miss out.

Becoming An 'Employer of Choice'

Being an 'Employer of Choice' is about much more than having a funky workplace, free meals and a gym, it is about having an organisational culture and a set of core values which engages employees in ways that few companies manage to achieve.  One such example would be Zappos, others which immediately spring to mind are Amazon, Google and Apple to name a few.  It is important that employees buy-in to the companies vision, and that the culture is one that every person in the company lives and breathes.  

Here is a list of questions you can ask of your own company that will help you to review how you currently rate as an Employer of Choice.  The more 'Yes' answers the better:

Checklist
- Do you have a clear company vision and mission statement?
- Is your company’s vision & mission statement clearly understood by your employees?
- Does your Leadership Team visit employees, at different sites, or in the field?
- Do your Senior Management listen to employees input and follow up with action?
- Do you conduct regular employee surveys to assess employee satisfaction?
- Can your staff easily access information about products/services, HR policies, and operational procedures?
- Do you have a formal training and development program?
- On average, how many hours of training per year does each employee receive?
- Does your new-hire training program equip new hires with the necessary skills and resources to do their jobs well?
- Do you solicit employee and management feedback on what works well and what needs to improve in employee training?
- Do managers and supervisors know how to give effective coaching to employees?
- Are your managers and supervisors rewarded for growing talent?
- Do you offer internal promotions and make it easy for employees to apply?
- Do you have a formal performance management program?
- Are managers held accountable for reviewing employee performance regularly?
- Do you offer flexible work arrangements & benefits that meet your employees needs?

There are many factors that come into play when someone decides to join or not join your organisation.  On first glance candidates will only be attracted by a few details about the job, however their final decision will be made based on their view of the organisation, its culture and the opportunities that it will present for them if they decide to make the move.  Having a clear strategy for attracting the best, and enticing them to your brand through effective employee engagement is one of the best ways to become an Employer of Choice in this competitive candidate market.  

Sabbaticals for Staff helps Productivity & Retention

For those of you who read this blog regularly and know me personally, I value the happiness of my staff as much as I am passionate about wowing customers.  The fantastic team at Expect Talent are what make this business, and I am very proud of our 100% retention within the  recruitment division. Our very first hire Margaret is about to celebrate her 4th anniversary with Expect Talent.  Shortly followed by Julia, who last year was promoted to the role of Operations Manager and is a key member of the management team.  

A number of weeks ago Julia came to me to let me know her plans for 2012 were to go travelling, this was nothing new as she usually takes a 3-4 week trip annually.  But when I heard that these plans were for a 4-6 month period I had a bit of a shock...

My goal is to ensure that I help every single member of the team achieve their personal and business goals. So I knew I needed to see how I could make this happen.  The answer was to give Julia a sabbatical.  She had been worried about how I might react to her plans, given that we are experiencing major growth in the business and she plays a major role in the delivery of our results.  

The way I look at it is this, if I had said "No", she would have been very unhappy and much less productive and may have decided to leave the business anyway to go travelling.  By saying "Yes", she is much happier already and I know she will work really hard between now and when she leaves to ensure that the business will run without her.  I can only imagine the level of productivity, commitment and happiness she will feel after taking an extended break.  So I have started to look at the other benefits that this sabbatical will bring to the business:

1.  Opportunities & Personal Development

The first is that we can now give an opportunity to Margaret, who during the time Julia is away will take on a covering role as Operations Manager.  Margaret will spend the next few months training and up-skilling to take on this position in Julia's absence.

2.  Streamlined Processes

Our systems, processes and reporting will be streamlined and improved before the sabbatical to ensure that the business can continue to run effectively, with Margaret overseeing operations.   

3.  Improved Staff Happiness 

The rest of the team here at Expect Talent now know that I am willing and able to give sabbaticals to employees, and I have now decided to add this as a benefit to long-serving employees of 4 years or more.  

4.   Less chance of Burn-out and Stress 

After 4 solid years of hard work and contribution, some stress and worries can creep in, especially in a position of responsibility and leadership.  The last thing I want is a team who are unhappy, stressed out and at burn-out.  A sabbatical would do anyone good! 

On the flipside what could be the challenges, especially for a Small Business?

1.  Disruption of Workflow

Of course having a key member of staff out of the business for an extended period is going to disrupt the normal workflow.  There are a few points to consider - I would recommend that you get at least 3 months notice of any proposed sabbatical.  Also make sure that you have the right structure, reporting, process and systems in place to make a sabbatical a reality.

2.  Risk of No Return

What if an employee decides not to return? Of course this is a risk, but if they are happy in their job, you have looked after their personal goals by offering the sabbatical in the first place and have kept their job open for them on return you will minimize this risk.  

3.  Loss of Revenue

Depending on the role the person is doing, the chances are that a whole piece of expertise, skills and knowledge will be missing for the duration of the sabbatical, this often is related to the revenue generated in the business.  Putting a solid plan in place for handover, training and up-skilling of the person that is going to cover the role for the period of the sabbatical will minimise this potential lost revenue.

Having spent a great deal of time thinking about this, researching and understanding what it means for me, the business and the team, I am very comfortable with the idea of sabbaticals becoming an integral part of my business.  Work/Life balance is critical for every staff member and plays an important part in every business.  You can see a list here of some very well-known companies who in 2011 are offering sabbaticals on YourSabbatical.com.  What is your view on sabbaticals and would you take the plunge in the interest of your staff?

How to Boost Online Reputation with LinkedIn - Part 2

This week I am staying with the theme of online reputation, again focused on LinkedIn, actually this is the third post in a row on this subject, but as you will see there is a lot to cover.  If you are reading this post without having read the other two, I recommend scrolling down to read my two previous blog entries with great tips to help you.

Having a great online reputation is ultimately the key to generating business through LinkedIn.  Over 100 million people are now on LinkedIn, but how many are actually getting the results that they want from it. Everybody knows that it is important to be there, to have a profile, to be visible.  But unless you have that instant credibility in the first place then you will not secure that job, close that sale or generate the leads that you need your profile to deliver for you.  There are a number of ways to build credibility, some of which I talked about last week, but today I am going to focus on the more interactive elements within LinkedIn, which allow you to elevate your profile to new heights.

Tip 1 - Groups

You can join up to 50 groups on LinkedIn.  Yes, 50! After reading this, why not check how many you are actually in?  Groups are a fantastic way to raise your profile with the people who you want to gain visibility with.  Whether you are a job-seeker, a business owner, a recruiter, a manager or a sales person.  You can search the groups available by going to the top right-hand search box and adding keywords for Groups you would be interested in.  Think which groups your target market would be interested in, where are they networking?   

Groups are valuable for a number of reasons:

- They keep you up to date with industry knowledge

- You can find out answers from experts, and read relevant articles

- Position yourself as an expert in a group by being active in credible discussions

- Once in a group, the contacts are open to you, makes it easier to grow your connections

- You can start a group, and as group manager you can grow your network in your field

- You can post jobs for free in some groups, and access great candidates

- You are in control of how often you interact with the group, check your "Settings"

- You are more likely to be generate visibility with your target market or hiring managers

Some groups will allow you to join straight away, other groups have a screening process only allowing relevant people to join the group, so you may have to wait for approval.  This will open you up to a whole world of new connections, information and at least 50 places for you to become visible, active and boost your online reputation. 

Someone is more likely to accept your connection request if you are in the same group, because they will see you as being relevant to them and credible as you already have common ground, which is the start of any relationship.

Tip 2 - Questions & Answers

This is another totally under-utilised area of LinkedIn.  You can pose a question, answer questions and interact in polls within LinkedIn.  I was recently in the market to buy a new ATS (Applicant Tracking System), to handle all of our high-volume recruitment needs, as I wanted to update the current system we are using. I needed to find out from experienced corporate recruiters and agencies what the best options were out there, before engaging in any long sales process with multiple suppliers.  

I posed a question on LinkedIn within a group which I knew had many people that would have had experience in this, a group specifically for my industry.  I received feedback from many people about the best cloud-based solutions.  In addition to receiving responses to my question, I also was able to look through the Answers to similar questions that other people had posted. These were unbiased opinions, not sales people trying to pitch me their product.  I had a shortlist of 2 ATS/CRM systems within 1 hour of research, which told me a great deal more than spending hours on the internet wading through websites and pages of sale blurb, I could cut to the chase and I knew instantly what I wanted.

Imagine seeing a question posed by someone in LinkedIn, and you giving a credible and valid answer which helps them and helps everyone else in the group.  I mean answering without selling, helping someone else through your knowledge.  If you are in a group with 20,000 members, and you are regularly giving advice and help to the group through discussions and Answers in LinkedIn, your online reputation is going to fly high.

You can simply use the Search button in the top right-hand side of the LinkedIn page, and change the drop-down button from People to Answers.  This will allow you to keyword search Answers, so that you can find relevant information for your industry.  When you are in a Group, go to the Discussions tab and you will see all of the latest questions, blogs and posts.

Summary

Online reputation is all about Visibility and Credibility, and if you have both of these then it can only lead to Profitability.  I learnt about this very early on in the world's largest and most successful referral network BNI, and this VCP® process is even more relevant when you network online.  I hope you have found this series of blog entries useful and that your own online reputation is growing by the day.  Please feel free to connect with me on LinkedIn, to benefit from access my 2400+ connections globally.

How to Boost Your Online Reputation using LinkedIn

LinkedIn is THE online network of choice for business professionals.  If you are looking for a new position you need to be on LinkedIn.  If you are looking to raise the profile of your business, you need to be on LinkedIn.  If you want to be found on Google, you need to be on LinkedIn.  If you are not looking for a new position but like the idea of being headhunted, you need to be on LinkedIn.  If you want more sales, well you get the idea, and the list goes on. So once you have a LinkedIn profile, how can you really boost your credibility to massive effect? This weeks blog will give you some hot tips to help you:

- Network More Effectively

- Build a Solid Online Reputation

- Raise the Visibility of your Company 

- Help you Secure a new Job

- Find the People you Need 

- Make more Sales

Tip Number 1 - The Importance of a Complete Profile

When we network on a face to face basis, you have the opportunity to build rapport, establish common ground and make a good impression on the person you are meeting for the first time.  However, when you network online, other people will judge you on your online profile and how you come across before deciding to connect with you.  If you put your name into Google to check out your online reputation, the most likely number one link will be your LinkedIn profile.  

It is so important to ensure that you have a 100% complete profile, including a professional photograph.  Your profile should OOOOZE credibility.  It is much more than an online CV, although your work background will be listed.  The summary is what counts.  Really go for it and highlight all the reasons why someone should hire you, work with you, give you business or connect with you.  Remember your online reputation is at stake here, put lots of thought into what you say and how you say it in the summary.

Tip Number 2 - Recommendations

Again credibility points start to rack up if you have strong recommendations.  It is very easy to get a colleague or a friend to say how lovely you are but it is much more credible if a client has written a glowing testimonial about your account management skills, or your sales ability or your customer service.  Recommendations from Managers or Directors in companies you have worked in previously will also boost your credibility.  You can choose which recommendations you show/hide in your profile so you are in control of which ones appear to any profile visitors.  

A minimum 10 recommendations would give you a good basis for any LinkedIn profile.  If you do a few different roles both in and outside of work then you may have a selection from the various areas of your professional life.  This is a fantastic way to build your online reputation, and every time you receive a recommendation your network will see that in your home feed.  

Tip Number 3 - Your Connections 

You can check out your Network Statistics on LinkedIn, by going to the Contacts tab.  This will tell you how many people are in your network, but most importantly how many people in total this connects you to in total indirectly.  At the time of writing this blog, I am connected to 2370 people as 1st connections.  You can view my profile here.  This gives me access to a total network of 12.4 million LinkedIn Profiles.  So why might that be important?  

Every time I search LinkedIn for a specific keyword, I am searching 12.4 million connections.  The chances are that I am going to find who I am looking for with that kind of a network.  From a business development point of view, I can put in a search term and I know that thousands of profiles will come up of people in my target market.  From a candidate perspective, if I am looking for an Inside Sales Specialist with the keyword German, the chances are that I am going to be able to find the right person for my client.  

Simply put, the more connections you have, the more credible you look and the more people want to connect with you because you know a lot of people.  Groups can be a great way to boost your connections.  Keyword searches will help you to connect with people and LinkedIn has a great tool called "People you may Know" under "Add Connections".  This is a list of people who you have mutual connections, and gives you the chance to invite people who you probably know or know of. 

Tip Number 4 - Your Status Updates

Your status updates should be content driven, with frequent updates to keep you visible, whilst providing useful articles which benefit your network.  The updates should always be about adding value to your network, the more interesting your updates are the more frequently your profile will be seen and visited by others.  If you are the "go-to" person for all the latest news about High-tech or Green Energy or the Automotive industry you are raising your profile and online reputation as someone in the know about this topic.  You can easily find articles to share on the LinkedIn Today tab.  Sharing interesting news or topics is a one-click exercise and very easy to do.    

If you are constantly making your updates all about you, or your business you will be constantly seen as selling and that is not going to do your online reputation any favours.  Be useful, be interesting, be creative and be credible.  If you are regularly providing your target market with helpful tips and useful articles you will be raising the bar and making a difference to those people in your network and it will be notices.  I recommend that you update your status at least three times per day to gain the most exposure and to keep visible.  You can also link your LinkedIn account to Twitter so that you can spread your message further to a different audience.

Tip Number 5 - Your Skills & Keywords

This is so important if you want to be found.  LinkedIn is keyword searchable like any search engine, and it is really important that you include the keywords that others might type in to find you.  This applies whether you are a job-seeker, salesperson or a business owner.  Ensure that you use the Skills section to add specific skills that you have as a list, because people like me in the recruitment industry will use this to find you and offer you fantastic job opportunities.  From a business owner perspective, your potential clients may just be using LinkedIn to find your type of product or service.

A great way to generate ideas is to run a search for your type of business or industry keywords and see who comes up on page one.  These are the people who are competing with you for the same job or same type of business who are ahead of the game, with profiles who help them get found.  I recently sat down with a business owner who specialises in Occupational Health & Safety and First Aid courses. When we searched for this in LinkedIn, all of his competitors came up and he was on page three.  A quick change to the Skills and Keywords now sees him competing on Page 1 in LinkedIn searches and this will make a difference to his business.  

There are many other ways to raise your credibility and build a solid online reputation so there will be more to come in the next blog entry. For now, enjoy updating your LinkedIn profile and I hope that you have found these tips useful.

A Recruiters 5 Top Tips for LinkedIn's Mobile App.

Every recruiter knows that LinkedIn is a phenomenal place to source amazing talent, whether the candidate is actively looking for a new position or not.  So not surprisingly, most people in the recruitment industry are pretty good at LinkedIn.  Very few share their secrets with clients, and seeing as how we do everything the exact opposite to the rest of the industry, I thought I would break from the pack (as usual) and share some top tips to get the most from LinkedIn on the move. 

These tips apply to those people who have already downloaded the LinkedIn Mobile App onto a Smartphone.  If you have yet to do so, you are missing a trick!  Download it now... 

Ready?  So once you have LinkedIn in the palm of your hand, how can you use it to grow your business, increase your online reputation and/or find the best talent?

Tip 1 - LinkedIn Today - "News" button in the LinkedIn App

This is truly amazing! LinkedIn is now the gateway to incredible content, relevant to your industry.  This helps you to provide interesting articles to your target market.  You can choose to follow any industry, then read and share the hottest topics with your network on LinkedIn.  Click on "News", then follow topics ranging from Staffing & Recruiting, to Management Consulting, to Internet, to Social Media to Financial Services.  That will then feed relevant and great content which you can share with others, before anyone else. 

You can become the "go-to", in the know person in your network, your profile is seen more often and you look fantastic! Simply find an article you like and click to read more, then Share.  The even better feature with this is that you don't need to do anything other than make a remark about it before posting, a synopsis and image are automatically there for you.  You can read and post articles anytime and anywhere, I often do this when I am waiting to meet someone, or if I arrive early to a meeting. It takes less than 30 seconds to post an article but it looks like you spent ages finding it.  It makes you both visible and credible.  If you don't want to post them all at once you can choose to save for later.

Tip 2 - Reconnect - How to add 20+ people to your network per day

The reconnect button on the LinkedIn Mobile App is a goldmine of contacts.  LinkedIn places all of the connections who you have a strong mutual connection with into this list.  The even better aspect of the "Reconnect" button is that you don't have to spend ages identifying to LinkedIn how you know this person.  LinkedIn already knows that you might have a connection with them, so simply go to the "Reconnect" button on your mobile and start inviting people in the list.  You will not have to supply an email address for them, or say how you know them.  That means connecting with 20 people takes literally 20 seconds.  You will already know a lot of people in this list, as your network grows this list will become more extensive and give you a much wider network.

Tip 3 - Connect with every new person you meet - "Search" and Connect

When you are at a networking event or out meeting candidates, clients, referral partners and business contacts, you always have LinkedIn with you in your pocket, on your phone.  Follow up is critical when building relationships, so why not save time and invite your new connection to connect with you on LinkedIn there and then before you even finish the meeting or event!  You can simply go into your LinkedIn App, click "Search" at the top of the screen and find that person.  I usually ask their permission to connect and guage their level of knowledge and use of LinkedIn.  Where possible I share my knowledge and give something back by showing my new contact how to do this too.  If the person has a common name then search with their first name, last name and company to find them.  Again, inviting is easy with no complicated and time consuming "How do you know this person?".   

Tip 4 - Stay in touch with what's happening in your network

The "Updates" section in your LinkedIn App, allows you to see in one place the full feed of messages and status updates within your network.  You can comment, like or share any status update that resonates with you.  If a connection of yours on LinkedIn has placed a blog or article to their status update you will get to see it within the "Updates" section on the App, also known as your "Home Feed" on the main LinkedIn site.  Everytime you connect with someone or change your status you are appearing in this feed, so your visibility instantly increases.

Tip 5 - Inbox & Invitation Management on the move

You can easily see your new inbox messages and new invitations to connect from the Mobile Phone App.  Make life easy for yourself and use these features to save time and effort later.  If you see 3 new connection requests on your Smartphone then you can simply click and add them in seconds.  Same with inbox messaages, why wait until you get back to the office to respond through the emails. Impress people by keeping an eye on these two sections and reply through the Mobile App.

Imagine the increase in your profile and online reputation if suddenly you are connecting with 20+ people per day, plus you start providing your network with the information they need and use in their business or role by posting 3 relevant articles per day.  Always remember the Linkedn Golden rule, never sell, build your reputation first and gain credibility first so that people know, like and trust you.  Everytime I show someone the power of all of the features in the LinkedIn App they really start to get involved and become more visibile and credible to their audience and most importantly their target market.  Are you really maximising the power you hold in the palm of your hand? 

No Commission for Recruiters!! - are you serious?

This was the reaction I got recently when I attended the National Recruitment Federation's (NRF) conference.  A very good recruiter in Dublin, who is now a good business contact, Charlie, introduced me to one of his colleagues in an agency he used to work in.  She was typical recruiter profile (no comment),  and when Charlie explained to her that we are completely changing the way that people think about the recruitment sector she naturally asked how?

When my response was that we don't pay any commission out or incentivise the recruitment team to place candidates she nearly hit the floor!  She looked me up and down, rolled her eyes and said "Well I hope you're paying them a very high wage!".  It happened that one of my fantastic team was with me at the time so I said "no actually I don't, but why don't you ask one of them".  To which Julia replied with an answer which was gushing about how she loved our company, the team and working for me and Expect Talent, despite the fact that we don't pay any commission.  

It was a very strange situation to be in having to defend our decision to operate under this non-commission structure, but the fact is that our clients and candidates love this about our business.  It is the one USP that hardly any other recruitment companies can say that they have and it means that we are placing people for the right reason.  It is all about the customer at the end of the day, and to be passionate about WOWing customers you cannot be focused on the money and the commission.  

In my opinion, it is one of the reason's why the recruitment industry has such a bad reputation, it is full of aggressive, commission-hungry sales people, who actually when it comes down to it, don't care about who or how they place.  All most seem to worry about is where their next pay-cheque is coming from and it means internal competition for candidates, a selfish approach and a non-client or candidate friendly process.  This of course, does not apply to every recruiter out there, but in many cases this is reason for people having  a bad experience of recruitment companies.  Something I intend to change in our industry.

Every time I meet other recruiters I come up against this disbelief that we could have an entire recruitment team, delivering results, working together for no commission.  It is not about getting, it is about giving, and that is my take on the industry.  Flipping the whole recruitment model on its head for the benefit of our candidates and clients.  I would love to hear your views on the industry and leave a comment if you feel that the recruitment industry would benefit from being much more commission free than in currently is.  Commission free recruitment, is this the future of our industry...

9,500 Recruitment Firms in UK...make that 9,501!

Last week I attended the NRF (National Recruitment Federation) conference in Dublin, where guest speaker Ann Swain, CEO of APSCo reported on the global trends in the recruitment industry and the overall state of the recruitment market.  A highly impressive speaker, engaging and very knowledgeable.  

Ann talked about key markets, and new "hot to trot" locations where recruitment is a growth sector.  Her advice was not to set up in the UK.  So what are we doing this week... setting up in the UK.  According to Ann, there are 9,500 recruitment companies in the UK, now with the addition of Expect Talent UK Ltd. make that 9,501...

Before you think we have completely lost the plot, Ann also added, "don't set up in the UK unless you are following a client".  So we are setting up our business in Edinburgh as a result of a 4 year client relationship in Ireland.  This is a very exciting growth phase for Expect Talent and we are delighted that we can start up in the UK with such a high profile recruitment project, which will help us launch our business in the UK in 2011.  

The last 3 weeks have been spent planning with a very short lead time before we go live,  as a key partner for a high-volume recruitment project for a customer service centre which will create 900 jobs in city centre Edinburgh.  Our highly talented team have gone into action to make it all happen, and our networks in Scotland (thanks to BNI) have meant that finding local contacts has been easy. 

My advice for any business looking to start in the UK.  Plan, plan and plan again, whilst  leveraging every key contact you have to help you.  Where possible, help others and give opportunities to local businesses who in turn will help you back.  Hire the best talent to represent you and always have a Plan B, C and D.  I write this blog on a ferry on the way to Scotland.  Ash Clouds won't get in the way of making this happen, so we had a Plan B, go by boat! 

There is no better time to look outside of your local market, wherever you are reading this from.  Small businesses in 2011 should be focused on delivering exceptional customer service, as well as doing things in a unique and engaging way which adds value to the client.  Its all about activity levels, regardless of your industry.  If you triple your activity levels, you will triple your results, and then some!  Far too many people focus on all the negativity, but when you focus on success and positivity you attract more of the same.

I look forward to bringing a new and innovative approach to the UK recruitment market, as we continue to change the way the world does recruitment. I would like to thank everyone who has helped us along the way so far in the UK, and to my team, you are all amazing and I could not drive this business on without you.  UK here we come... Expect Talent UK Ltd. is born!