Every recruiter knows that LinkedIn is a phenomenal place to source amazing talent, whether the candidate is actively looking for a new position or not. So not surprisingly, most people in the recruitment industry are pretty good at LinkedIn. Very few share their secrets with clients, and seeing as how we do everything the exact opposite to the rest of the industry, I thought I would break from the pack (as usual) and share some top tips to get the most from LinkedIn on the move. ![]()
These tips apply to those people who have already downloaded the LinkedIn Mobile App onto a Smartphone. If you have yet to do so, you are missing a trick! Download it now...
Ready? So once you have LinkedIn in the palm of your hand, how can you use it to grow your business, increase your online reputation and/or find the best talent?
Tip 1 - LinkedIn Today - "News" button in the LinkedIn App
This is truly amazing! LinkedIn is now the gateway to incredible content, relevant to your industry. This helps you to provide interesting articles to your target market. You can choose to follow any industry, then read and share the hottest topics with your network on LinkedIn. Click on "News", then follow topics ranging from Staffing & Recruiting, to Management Consulting, to Internet, to Social Media to Financial Services. That will then feed relevant and great content which you can share with others, before anyone else.
You can become the "go-to", in the know person in your network, your profile is seen more often and you look fantastic! Simply find an article you like and click to read more, then Share. The even better feature with this is that you don't need to do anything other than make a remark about it before posting, a synopsis and image are automatically there for you. You can read and post articles anytime and anywhere, I often do this when I am waiting to meet someone, or if I arrive early to a meeting. It takes less than 30 seconds to post an article but it looks like you spent ages finding it. It makes you both visible and credible. If you don't want to post them all at once you can choose to save for later.
Tip 2 - Reconnect - How to add 20+ people to your network per day
The reconnect button on the LinkedIn Mobile App is a goldmine of contacts. LinkedIn places all of the connections who you have a strong mutual connection with into this list. The even better aspect of the "Reconnect" button is that you don't have to spend ages identifying to LinkedIn how you know this person. LinkedIn already knows that you might have a connection with them, so simply go to the "Reconnect" button on your mobile and start inviting people in the list. You will not have to supply an email address for them, or say how you know them. That means connecting with 20 people takes literally 20 seconds. You will already know a lot of people in this list, as your network grows this list will become more extensive and give you a much wider network.
Tip 3 - Connect with every new person you meet - "Search" and Connect
When you are at a networking event or out meeting candidates, clients, referral partners and business contacts, you always have LinkedIn with you in your pocket, on your phone. Follow up is critical when building relationships, so why not save time and invite your new connection to connect with you on LinkedIn there and then before you even finish the meeting or event! You can simply go into your LinkedIn App, click "Search" at the top of the screen and find that person. I usually ask their permission to connect and guage their level of knowledge and use of LinkedIn. Where possible I share my knowledge and give something back by showing my new contact how to do this too. If the person has a common name then search with their first name, last name and company to find them. Again, inviting is easy with no complicated and time consuming "How do you know this person?".
Tip 4 - Stay in touch with what's happening in your network
The "Updates" section in your LinkedIn App, allows you to see in one place the full feed of messages and status updates within your network. You can comment, like or share any status update that resonates with you. If a connection of yours on LinkedIn has placed a blog or article to their status update you will get to see it within the "Updates" section on the App, also known as your "Home Feed" on the main LinkedIn site. Everytime you connect with someone or change your status you are appearing in this feed, so your visibility instantly increases.
Tip 5 - Inbox & Invitation Management on the move
You can easily see your new inbox messages and new invitations to connect from the Mobile Phone App. Make life easy for yourself and use these features to save time and effort later. If you see 3 new connection requests on your Smartphone then you can simply click and add them in seconds. Same with inbox messaages, why wait until you get back to the office to respond through the emails. Impress people by keeping an eye on these two sections and reply through the Mobile App.
Imagine the increase in your profile and online reputation if suddenly you are connecting with 20+ people per day, plus you start providing your network with the information they need and use in their business or role by posting 3 relevant articles per day. Always remember the Linkedn Golden rule, never sell, build your reputation first and gain credibility first so that people know, like and trust you. Everytime I show someone the power of all of the features in the LinkedIn App they really start to get involved and become more visibile and credible to their audience and most importantly their target market. Are you really maximising the power you hold in the palm of your hand?
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